
Get a senior marketer who actually manages your campaigns - not an account manager passing your work to a junior. One person. No contracts. Real results.
Most businesses I speak to have at least three of these problems.
You're paying for marketing but can't see what's actually working
Your agency takes weeks to respond or make simple changes
You're passed between account managers who don't know your business
Your website gets traffic but barely any enquiries
You've wasted money on ads with no clear strategy behind them
You know you should be doing more but don't know where to start
Planning, launching, and optimising paid ads on Meta and Google so the right people see the right message - with ongoing tweaks to avoid wasted spend.
Improving your website structure and content so search engines understand it properly and your site shows up in relevant searches.
Designing and improving pages so they look professional, are easy to use, and clearly guide visitors toward getting in touch.
Automated email flows that follow up leads, promote offers, and keep your business front of mind without manual sending.
Organising, following up, and contacting incoming leads so opportunities aren't missed and responses are timely.
Consistent, on-brand posts across your social channels to maintain visibility and support your wider marketing.
A quick 15-minute consultation to understand your business, your goals, and where you are right now with marketing.
I'll put together a tailored strategy based on what will actually move the needle - no cookie-cutter packages.
I handle the execution, optimisation, and reporting. You focus on running your business while enquiries come in.
5+
Years in digital marketing
1
Dedicated person on your account
0
Long-term contracts
6
Services under one roof
My name's Rob, and I started Moduli because growing businesses deserve proper marketing support without the slowness, cost, and impersonality of a traditional agency.
With over 5 years of experience, I work directly with every client myself. Whether you run an eCommerce brand, a professional service, or a growing local company - there's no account manager passing your work to a junior. You deal with the person who actually knows your campaigns, your website, and your goals.
I offer everything from website design and email setup to Facebook and Google ads and SEO - working closely with you to make sure everything is built around what your business actually needs.
Rob is a self starter and just gets the task done, so refreshing to find someone who doesn't have to be spoon fed. The results he has created for my small business in such a short period of time is astonishing.
Mark McPhillips
Owner, Mark's Pharmacy
We are only at the start of our journey together but so far Rob has been so professional and aligned to our goals and consistently going above and beyond with his work.
Ben Harper
Arete Gyms
Working with Rob was great, he helped us all the way even going the extra mile when he didn't have to. Would highly recommend!
Zac Afflick
ZACTMedia
Every engagement is bespoke - built around your goals, your market and your budget. No cookie-cutter packages, no paying for services you don't need.
Tailored to your business - pay only for what you need.
Ads management starting point
Book a free 15-minute strategy call. No obligation, no hard sell - just an honest conversation about where your business is and how I can help you grow.
15 minutes - Free - No commitment
Running profitable paid advertising campaigns requires more than just boosting a post. Whether you are managing Google Ads, Meta Ads, or LinkedIn Ads, these practical tips will help you reduce wasted spend and improve your return on investment.
The most common paid media mistake is casting too wide a net. Before launching any Google Ads or Meta Ads campaign, build detailed audience personas. Understand their demographics, pain points, and the keywords they actually search for. A tightly targeted audience lowers your cost per click and dramatically improves conversion rates.
Keyword research is only half the battle. If your ad copy does not match what the user is searching for, they will not click. Group your keywords into tight themes and write specific ad copy for each group. High ad relevance scores on Google Ads lead to lower costs and better ad positions.
A £1,500 monthly budget split across Google, Meta, LinkedIn, and TikTok will not generate enough data on any single platform to optimise effectively. Concentrate your spend on one or two channels where your audience is most active. Once you have profitable campaigns running, then consider expanding to new platforms.
Most visitors do not convert on their first visit. Retargeting allows you to show ads to people who have already engaged with your website or social media. Set up retargeting pixels early and create separate ad campaigns for warm leads - they convert at a much higher rate and a lower cost than cold traffic.
Clicks and impressions look impressive on a report, but they do not pay the bills. Ensure conversion tracking is set up from day one - whether that is form submissions, phone calls, or purchases. Focus your optimisation efforts on metrics that directly impact revenue, not vanity metrics.
Paid media is not a set-and-forget exercise. Run A/B tests on your ad creatives, headlines, and landing pages. Give each test enough time to gather statistically significant data, then scale the winners and cut the losers. Continuous small improvements compound into significant results over time.